Wednesday, February 20, 2013

Fysh Eyewear :: A Product-Packaging Review

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Way back in October, I needed new glasses.  My prescription had not been updated since 2008; driving had become scary.  I purchased my new glasses from a really cool UK-based company, Fysh.  My glasses are really modern and neat with their blue anodized aluminum frame and partially-frameless lenses, however, being the design nerd that I am, I absolutely raved about my glasses case.

First up, here are some detail shots of the the overall product. The case is lined with in-your-face, bright blue felt with an exterior of a soft, black raincoat-like material. As mentioned above, the frames are made with lightweight aluminum with even lighter plastic temples.  The temple-tips are easily adjustable (wire is visible), and the nose-pads correspond with the brand.

So, just what's so awesome about that case?  The Fysh glasses case can lay completely flat to allow for flat-pack shipment!  Why is this so beneficial?  Think of the wasted space inside that case when they are on their way from manufacturers. Ok, I'll just tell you. When they are not housing eye-wear, 18.75 cubic inches are wasted inside each case.  Now, just think how much money those manufacturers save in shipment simply because they are able to lay the cases one on top of another, packed tightly in a box. Mind-blowing, yeah? Yeah.

The two-dimensional case is made three-dimensional with a series flaps of that same in-your-face, bright blue felt. 

Overall, this packaging solution is really great.  It looks neat and modern, saves the manufacturer money in gas and boxing in shipment, and is just unique in a "Hey, look at my cool glasses case!" kind of way.  As someone who cringes when people don't recycle, my one complaint about the case is that it doesn't seem recyclable. I can't be sure unless I dissect it, but I believe that the felt is glued to the exterior.  If it isn't recyclable, it could be up-cycled for a new use. 

Check out their company website

Thanks for reading!